LAS IS MORE is the result of the Corporate Brand Strategy we undertook a few months ago within a new communication path, with the aim of increasing the awareness and consideration of the LAS brand through a new positioning. A new way of telling the market and the world not only who we are, but also why we are here and what our place in the world is. That's why LAS IS MORE is more than just our new positioning: it is our voice, our essence, our philosophy, our workstyle. And much more.